TikTok For Business has been announced as an official new platform by TikTok that will service the business accounts and their marketing needs.
If you have not heard about this and are wondering what TikTok For Business is, and how to use TikTok For Business.
Also, can you grow your business with TikTok?
In this piece we will uncover what TikTok is used for in terms of business marketing. And how TikTok small businesses can spread awareness and increase their sales and other business metrics with TikTok.
Let us dive right in.
What is TikTok For Business
TikTok For Business is fundamentally just a sort of account on TikTok that lets you do the same thing with a bit more tools given from the platform itself.
One of the particular things that TikTok business accounts allow you to do is create branded hashtag challenges.
This challenge lets the users take part in your hashtagged content and the TikTok showing it on the main page.
TikTok promised an average engagement rate of 8.5% though likes, comments and others.
They will also brand videos with brand logos and other effects that are particular to the brand making the TikTok.
The idea is that you don’t want to break out with ads, but with TikToks that help your ads break out.
TikTok For Business doesn’t offer a lot if you were to think about it from the TikTokkers point of view, it is just encouraging businesses to get behind the camera and be active in driving the new trends and cultural changes.
How to Get TikTok Business
Getting TikTok For Business is an easy task that can be accomplished within just a few steps.
You can follow some of the steps below to learn how to get TikTok For Business.
- Once you open the app, tap on the ‘Me’ icon.
- Then, on the top right corner, click on the three vertical dots.
- On the very top, you need to tap on the “Manage Account”.
- From the menu, you need to choose which account you want.
TikTok For Business helps you track your followers and audience in a much better way.
The analytics you will have access to with a business account has more capabilities than on the personal one.
You will also be able to enter your email address and show a link on the bio. This option is only available with TikTok For Business.
Having the link to your website could really help you in an increase of sales or at least the traffic which is only helpful.
How Do you Get your Website on Bio?
Of course getting your website and the link to it is an important task or part of TikTok For Business strategy.
So, follow these steps and learn from the graphical representations of them.
- Tap on the ‘Me’ icon.
- Then, instead of tapping on the three dots this time, you can tap on the Edit Profile button.
- Then from the list of menu, ,choose where it says Website and enter your website
Apart from entering just the website, you can also include your email.
Because if you are a business in a service industry, that helps the users of TikTok to contact you easily with just a few taps.
Making your brand seem like the kind of service that cares for its customers, and their opinions.
Can you Grow your Business with TikTok?
The answer to this question is obviously yes, and below are the reasons why.
TikTok has launched quite a number of “reforms”, so to say, to make the platform both user-friendly and business-friendly.
One such thing is the ability to place ads on the platform and target it to the users of your choice. Although, the price of the ads have been revealed or set to a certain amount.
One can say it is going to be cheaper than other social media platforms. As the platform is just gaining popularity and growing, that seems like an appropriate strategy.
There are many more reasons. But it is obvious that many of those reasons will be personal or particular to your business. So, that means you will need more than the reason to grow your business with TikTok.
But the TikTok For Business strategy is what we will talk about next.
TikTok For Business Growth Strategy
Growing your TikTok account for business purposes, or otherwise, is actually the way you would grow a normal account.
However, certain strategies work better than others. Thus, we will talk about some that work well with TikTok For Business growth strategies.
Personalize your Business
Personalizing your business makes it seem like the next TikTok account that the audience can relate to. Thus, by relating they may go from being just the audience on TikTok to your customers.
It also helps the TikTok For Business account to be more authentic. Especially, if you are not a huge business like Chipotle or Nike with millions of customer-base.
You will need to gain reputation and trust from your future customers. Gaining that requires authenticity on any social media platform.
The easiest way to increase the authenticity and the reputation, trust, etc. is not just by personalizing but doing it with a face behind it.
Consequently when people watch your TikToks it should represent the face of the company. If it is your business then you, or someone as important to the business as the inventor or the creator.
Although the platform asks and requires you to be more human and personalize your TikTok For Business.
The real strategy behind should be as snobby and as official as possible. What does that really mean?
It means adapting a business-like approach to growing your TikTok For Business.
Business-like approach means to pay attention to the analytics and do research before posting each video and increasing the quality to the max.
When you open a business account on TikTok, the platform gives you a free analytics tool that helps you track the behavior of your audience.
The TikTok analytics will overview, content and followers tabs that will further give more details on how the audience on your page are acting, behaving.
Sure, it is not as advanced as Google Analytics, but still good enough to give a sense of how your TikTok For Business account is doing.
Researching Before Posting
Research goes a long way when you are working with TikTok For Business. Well, in fact on any platform. It is virtually impossible to get results by posting something just because you felt like it.
TikTok algorithm works in the simplest way possible for now, but as they grow, which they will, the platform will be implementing more diverse tools and progressive algorithms to complicate the process to benefit more.
We won’t judge or go any more deeper into this topic. But it is just a fact that every business exists to make money.
So, that means you should do the research and post videos that would have the possibility to go viral weeks into being released.
This can only happen if you do proper research into keywords and hashtags and the trends and challenges.
📌 You can read more on how to get TikTok famous 2021 guide to learn about those points we mentioned.
To Wrap Up
TikTok For Business is one such platform that wants to rival the other social media platforms and help the main platform solidify its position as one of the most popular social media platforms.
We learnt what TikTok For Business was, and how to get TikTok bsiness not just running but going viral there.
Learn how to get TikTok For Business and the steps it has which are not a lot at all.
Do you think you can grow your business on TikTok? What other ways of approaching TikTok do you use?
Want more guides and detailed blog posts from FeedPixel? Check out the TikTok category for all things TikTok.