TikTok Pro account is the account that is meant for creators or businesses who want to have more features from the platform.
However, if you are using it just to cruise and watch some clips every now and then, it won’t have any difference or impact on your use, nor will you ever need to switch.
On the other hand, if you are a creator or someone with a business to promote, knowing what the TikTok Pro account is and what features it has will help you get more TikTok followers and pump up the engagement rate.
You will learn how Pro account differs from a regular one for creators and businesses with the most common and simple language.
Let us dive right in!
What is a Tik Tok Pro account?
TikTok Pro account gives exclusive access to things that regular accounts won’t. Useful insights into your profile and video’s performance, and the possibility to learn about the performance, reach, and overall growth of the page.
If you are not planning to use the platform for anything other than to watch some clips, you won’t need any of those statistical features.
But if you plan to grow on TikTok, having access to Analytics in a Business Suite will be of the most importance.
There are two types of Pro accounts: Creator & Business
📍 The TikTok Pro account for creators is meant for individuals planning to become influencers and popular.
You can also use a Pro account for creators if you are a blogger or vlogger of some sort and want to expand your reach through TikTok.
📍 The TikTok Pro Business account is meant for entrepreneurial people with businesses of some sort. But it is more than that because as a business account there are things you can do that you cannot do with the creator’s account.
We will talk about those more in a few minutes.
Business accounts are meant for not only businesses. So you could also be a blogger and have your TikTok Pro account be a Business Pro account.
That depends on your preference.
Why should I upgrade my TikTok to Pro account
Now, if you have been using TikTok for a while now and may think that it has all that you need and feel comfortable with it.
Because as can be seen in the table below, the TikTok Pro accounts come with a whole load of new features and possibilities to conquer the world of TikTok. The comparison table lists all the Pro account features we will be discussing throughout this post.
| Features | Regular | Creator Pro | Business Pro |
|---|---|---|---|
| Analytics | No analytics | Analytics | Analytics |
| Links | Not possible to share links | Can share links after 1k followers | Can include links in bio |
| Money | Can make money directly from TikTok Creators Fund | Can earn money from TikTok Creators Fund in eligible countries | Can earn money from Tiktok Creators Fund in eligible countries |
| Scheduling | Not possible | Not possible | It is possible to schedule a video for a later date |
| Creators Studio | No access | No access | Access to Creators Studio |
| 3rd Party Analysis | Not possible | Not possible | An exclusive feature of the Business Pro accounts |
| Contact button | No buttons | Possibility to include email in the bio | Possibility to include buttons |
| Gift card delivery | No | Yes | Yes |
| Swipe up | No | Yes | Yes |
| Music | Any music is possible to use | Any music on the platform | Copyright-free music options limited |
| Ads | No ads can be run | No ads can be run | Business Pro accounts can run TikTok ads |
The best thing about it is that it is easy to change, and adapt, you literally won’t have any of the capabilities taken away but added more.
There are a whole bunch of various kinds of benefits to changing to a Pro account on TikTok, but the real benefit is the Analytics you get.
Every single person with a TikTok Pro account gets access to the Analytics and some more. The other types of benefits you get depend on the type of Pro account you have. As we mentioned, there are two types with a bit of difference in their features.
TikTok Pro account vs Personal account
In terms of posting and being able to watch various kinds of videos and such, there is literally no difference between the TikTok Pro and the personal accounts
The differences start to come out when you want to do more than just watch something on the platform.
For example, if you want to become an influencer, you will need information about your followers and the videos and how well they are doing, and other stats provided by Analytics.
TikTok Pro account Analytics
As we have mentioned that any account that has upgraded to the Pro account will have access to the analytics.
With the analytics though comes the possibility to check the Overview of the account. You will be able to see how many video views you had, profile views, likes, comments, shares, etc.
You will be able to set the duration depending on how long you want the information to be fixed. By default, it will show you the last 7 days of activity.
You will also have the Content tab where you can see how your posts are doing. You will have a dedicated area for the posts that are trending.
There is also a Followers tab where you can see the total number of followers for a set period of time. New followers and the growth rate with the gender and more information will also be available under this tab.
The TikTok Analytics may seem small and lack some information in comparison to other social media platforms.
Yet just by looking at the number of followers and which posts brought them, you can start to realize that certain posts and times bring in more followers while others do not. If you are also interested in how the time when the post goes live affects the chances of getting views and likes you could learn all about the best time to post on TikTok.
What are the benefits of TikTok Pro account (Creator)
You are allowed to use all the music available on the platform. This gives you a better chance to go viral as you should have access to popular and trendy music.
This is also a great way to keep up to date and be in trend if you are an influencer or want to be one. After all, TikTok is all about trends. Luckily for you, in its blog, TikTok has published updates on music trends of 2021 and continues revealing popular creators and trends.
You will have access to Q&A, analytics, and other sorts of Promotions. But you cannot add links to your bio unless you have 1000 followers.
While 1000 followers might not sound like a big deal for the accounts that are just getting started, this actually is. And having that link in your bio could be the catalyst in moving whatever the number of traffic you have in the right direction.
When a TikTok Pro account reaches 10k + followers, you are allowed to make money off your videos on the platform.
You must be over 18+ though.
This is, however, available only to a select few countries, the list of which is below:
- ✔️ The US
- ✔️ The UK
- ✔️ Germany
- ✔️ Italy
- ✔️ France
- ✔️ Spain
As a creator, you want to gain as many followers as possible and keep your Profile growing, because this is how you will be making money. TikTok Pro account for creators is sort of tailored for this purpose.
What are the benefits of TikTok Pro account (Business)
Business accounts, on the other hand, don’t have access to as many sounds or music as the ones for creators, and also are not allowed to use copyrighted music.
However, to make up for this, the TikTok Pro account for business has a library of sounds and music that is available specifically for them.
The other advantage of Pro accounts for businesses is the ability to share links regardless of the number of their followers.
This is perfect because you get to share the link to your website from the time you register on TikTok. Although you might not start getting a ton of traffic from the beginning. The mere existence of the link will be really good for your website SEO.
You also get an Ad account on TikTok that you can use to run ads. This is especially useful if you are new to TikTok and you have a dropshipping business, then you are going to want to sell something.
Just creating content and waiting for views and the followers to show up might take a while, whereas running ads might be just the right way to get those sales going on TikTok.
TikTok Pro account cost
Now that you know the advantages of having a Pro account you might start to wonder if it costs you something. After all, all the good stuff must come at a cost.
This could not have been far from the truth, because no matter the type TikTok Pro account is free.
If you are wondering about how to switch to a TikTok Pro account, let us cover this next.
How to switch to a TikTok Pro account?
STEP 1: Go to your Profile page and click on the three dots in the top right corner.
STEP 2: Choose Manage account from the menu that pops up after the click.
STEP 3: Click on the “Switch to Pro Account” tab.
STEP 4: Choose from the two options: for a creator and for business.
STEP 5: Choose one from the category of disciplines and professions that show up after you have chosen creator or business
That is pretty much it. TikTok makes it really simple to use Pro and gives a bunch of features and possibilities for users to explore.
Thus, there is no reason for you to not switch to Pro if you want to grow on TikTok.
Final Thoughts
To wrap up, a TikTok Pro account adds more possibilities and features for people willing to use the platform for marketing purposes.
Be it to market themselves, or their business, switching to a TikTok Pro account will be the right move in advancing that goal.
However, if you are to use the platform only for entertainment, you may not need a Pro account with its analytical data.
📌 Either way, if you are interested in finding out more about TikTok and how to influencers make money there, check out beginners’ guide on how to make money on TikTok.